PAUL Consulting works with companies who are often shaping new products, ideas, business models or influencing significant change.
We clarify and shape complex issues through the use of narratives as a design tool. With storylines we put meaning to pie charts and create artifacts that become symbols of a company’s purpose.
Our goal is to help groups understand and feel their strategies at a deeper level. We help push business models, pull internal culture and shape an inspiring vision of the future.
Most clients say “We’ve been trying to say that for years and you did it in two paragraphs”. Then, they go off with our tools in hand and fluidly tell their own story with confidence.
Is this branding?
We treat brands as artifacts of narratives. Branding is a communication tool designed to manage consistency in messaging (which is important). A narrative is a tool that helps manage all the fluid aspects of messaging. It allows you to:
We develop striking brands when that is what the narrative project requires.